Heroic Media aims to help women and babies in crisis across the nation. To accomplish this mission, Heroic Media is structured by regions: Northeast, West, Midwest, South, and Southeast. The Western Region is made up of eleven states including California, Nevada, Oregon, Washington, Alaska, Idaho, Montana, Utah, Wyoming, Arizona, and Hawaii. It is projected that the office location for this region will be in Orange County (southern California).

The Guiding Values of Heroic Media are to place God first in all they do; be a blessing to people; trust God to meet their needs; and, strive for excellence.

In April 2004, Brian Follett, a retired businessman, who felt called to use his blessings to help others, founded Majella in Austin, Texas, with the goal of reducing abortion through mass media education. He knew the impact mass media had on business and wanted to apply that to helping women and babies in crisis. He had seen this work in other states, like Wisconsin and Missouri, and believed that if women in crisis could learn of hopeful alternatives, they would choose life.

Majella began running two 13-week campaigns each year in Austin—a trend that has been continued. In late 2005, the organization expanded into San Antonio and two years later they began working in Houston.

2009 was a banner year. First, they expanded into the third largest media market in the nation: Chicago. And in December, they changed their name to Heroic Media. The parent company is still Majella Cares, but they changed the operational name because it more clearly identified their mission: “heroic” represents the heroism of motherhood and of their supporters; “media” encompasses the vehicles used to reach women in crisis. In 2009, it was also learned that the abortion ratio had dropped 24% since they began airing messages in Austin! They were humbled and thankful to God and their supporters for such phenomenal results!

The results experienced in Austin emboldened the organization to continue offering positive solutions to women in crisis. So, in 2010, they expanded into Florida.

The strategy of Heroic Media is to use media that their target audience uses: television, Internet, cell phone texting and billboards. All messages are research-based and target women 18–34, since they are most likely to have abortions. They measure the effectiveness of each message so that they can continue building upon what works.

Presidents will be social entrepreneurs with the kind of leadership that attracts others and encourages people to invest their talent, financial resources and relationship capital in Heroic Media.

Presidents will inspire, unify and attract vast numbers of champions who, up until now, have been proponents of a culture of life but might have been on the sidelines waiting for a fresh and effective approach to being “pro-life.”

Presidents will develop a world-class staff team in their region. A group of people who wake up every day with a passion to deliver the ad that is seen by an 18–34 year old woman who wakes up in the morning and says, “Oh no, I’m pregnant!”

Strategic, structural and systematic changes make this the right time to join the Heroic Media team. It is the right time to retain exceptional leaders for President of the regions.

Presidents will be on the senior, strategic direction team working directly with the philanthropist/founder and on the front lines implementing the Heroic Media strategic plan in their region with a focus on the following:
• Saving lives
• Building a community of Life Champions
• Developing the capital required to win a culture of life in America
• Branding excellence

Presidents report to the CEO of Heroic Media and will be developing and executing the organizational and capital development plan. That is, to replace the generous start-up capital from the Founder in order to create a self-sustaining region within three years.

The Presidents of each region will cultivate top leadership talent from the business, professional, and religious sectors to work alongside Heroic Media. From this pool of leaders the president will draw talent, financial resources and relationship capital to help in winning the day for Life. The President will work at the highest level in the community calling out major gift prospects and donors (each with $25,000+ potential). Anchoring multiple events that create opportunities for new people to engage will be a significant part of a successful President’s work.

• Developing a short-and long-term plan for success

• Establishing regional presence and staffing

• Recruiting high level community leaders

• Developing a major capital investment portfolio

• Developing an ongoing operational fundraising machine

• Delivering leadership and champion recruiting and celebration events

The President is a Social Entrepreneur with a genuine passion for the mission of Heroic Media. His/her confidence is born out of tangible and evidenced based success. He/she has owned a profitable business or social enterprise or has served effectively in a senior management position. Strategic thinking and navigating relationships with people of influence is critical. Since Heroic Media is engaged in this ambitious growth plan, the President must be able to come to the work with his/her own relationship capital to spend on the effort. Clear evidence of being highly known and respected in the community is important to the accelerated development timeline. Flexibility and effective time management will be required since the President must travel to be successful.

• Baccalaureate degree from an accredited college or university.

• Ten to fifteen years of successful professional experience as a senior manager or business owner having responsibilities for programs, personnel, budgets, and communications.

• Excellent communications skills with dynamic qualities making public presentations to large and small groups.

• Unquestioned judgment, character, and professional ethics.

• Advanced academic degree with an emphasis in business, finance, management, communications, or advertising.